Enduring comfort is a way of life at Bridgedale. Woolfusion® is their unique technology that sets Bridgedale apart from other sock brands. Bridgedale's Woolfusion® technology combines the highest quality yarns; Merino wool or Tough wool, and fuses them with high performance microfibers; Coolmax® and Endurofil. This unique technology results in socks that perform to the highest level. Woolfusion® socks provide supreme, lasting comfort; they are warm when they need to be and wick when there is less moisture. Overall they are extremely comfortable and hard wearing- this is enduring comfort.