WHO IS ADVENTURE INC?
Adventure Inc. is a dynamic South African company providing premium outdoor equipment to sports enthusiasts. Being users and enthusiasts ourselves, we understand that your gear plays a vital role when encountering the elements. The right product with the latest innovation and technology can also make your experience that much more enjoyable and so we seek to provide only the highest quality products.
We are also firm believers in developing the sports with which we are associated; and therefore use much of our marketing spend in event- and athlete-sponsorship. We are continuously in search of new products that will enable you the user to pursue your passions. Most people don't live for the mundane day-to-day activities, but rather strive towards that next inspiring adventure which brings meaning and value to their lives. Adventure Inc. as a company aims to inspire, motivate and support you in seeking out such moments that make life worthwhile.
HOW DID ADVENTURE INC BEGIN?
Established in 2002 as a cc in Johannesburg, Adventure Inc. started off with a stable of brands that included Buff®, Montrail™, Prana®, GoLite®, Mund® and US Kids Golf™, with the aim of testing the young South African market as to its ability to carry these premium brands. At this stage in South Africa, sporting enthusiasts were only able to acquire top level brands by going overseas and buying them themselves. By the end of 2003 Adventure Inc. had found its key followers; and it emerged that in order to do business in South Africa, Adventure Inc. had to grow the market - and in many cases pioneer market segments. Milestones like the first market-specific Trail Shoe and first Multi Functional Headwear products became synonymous with the company.
In 2005 Adventure Inc. made the move to Cape Town. With the move came many changes from the people behind the scenes to the brands Adventure Inc traded. In 2007, Adventure Inc signed Sea To Summit™, again looking at creating a new market segment in South Africa, the one of premium accessories. Shortly after that in 2008, Mountain Hardwear was brought into the stable to complement the Montrail offering and again ad a new level to the South African outdoor market.
In 2009 and 2011 respectively, Operations Manager Eric Riemann and Financial Director Arnold Nardy became members of the Adventure Inc CC, together with founding member Christo Snyman. In 2011, the company moved into brand new premised in Capricorn Park, Muizenburg, boasting over 1500m2 of warehousing space and premium offices.
Today, Adventure Inc. provides a wide range of Outdoor, Sports and Travel brands to the South African market, including Buff, Osprey, Sea to Summit, Bridgedale, Icebreaker, Pacsafe, Lifestraw, Hilly, Sprayway, Niglo and Ronhill. The company employs over 20 people; and is recognized as a key importer and distributer within the Outdoor and Sports industry in Southern Africa.