Icebreaker’s merino wool garments combine the best qualities of traditional wool, synthetics and cotton. It’s soft and non-itch, it’s warm in the cold and cool in the heat, it breathes to prevent clamminess, and it is miraculously odour-resistant. And because it was made in the mountains, rather than a lab, merino wool is renewable, recyclable and biodegradable.
Icebreaker is not a fashion company. We like to be relevant, but if we’re too ‘right now’ it will probably be over by the time you wear it. We want our clothing to be relevant in your wardrobe for many seasons.
With elegant simplicity comes timelessness that doesn’t date
Icebreaker is the polar opposite of fast fashion. Through high quality performance our goal is to thrive in your wardrobe and during your activities for many seasons.
Our clothes transcend single usage – we make multi-functional pieces that adapt to your life and style, on the mountain, in the city and at home.
We make purposeful clothing that responds to your body’s active needs.
We are the natural performance pioneers. Our roots are founded in the land of the merino sheep – that drives us to continue to lead, innovate and create from what nature provides.
Our design position is to use only what we need and nothing that we don’t. We believe in leaving the planet better than we found it, by not wasting precious resources and considering every step in the process.